March 23, 2023

Responsible Viscose: How Winnitex is Leveraging Lenzing™ Ecovero™ Branded Viscose Fibers in Fabric Development

Environmental responsibility is becoming increasingly important to the textile industry, and as a result, textile manufacturers must continue to innovate to be at the forefront. Winnitex, a leading woven textiles specialist, has risen to this challenge by incorporating Lenzing™ Ecovero™ branded viscose fibers in their fabric development process. This article explores the unique benefits of Ecovero™ branded viscose fibers and how Winnitex is leveraging this revolutionary material to create high-quality, environmentally responsible products.

Lenzing™ Ecovero™ Branded Viscose Fibers: A Responsible Solution

Lenzing Group is a company of a global leader in the production of wood-based fibers, introduced Ecovero™ as an innovative and environmentally responsible alternative to traditional viscose fibers. Derived from certified renewable wood sources, Ecovero™ branded viscose fibers offer a sustainable, biodegradable, and transparently sourced solution for the textile industry.

Source: Winnitex

A key feature of Ecovero™ branded viscose fibers is their reduced environmental impact. Compared to generic viscose, Ecovero™'s production process generates up to 50% lower emissions and consumes significantly less water and energy. This environmentally conscious approach has earned Ecovero™ the prestigious EU Ecolabel, a testament to Lenzing™ commitment to ecological responsibility.

Winnitex's Adoption of Ecovero™ Branded Viscose Fibers

The integration of Ecovero™ branded viscose fibers into Winnitex's fabric development process has enabled us to maximize the potential of this fiber. Ecovero™ branded viscose fibers offer Winnitex products not only an ecological advantage, but also a range of unique benefits for our clients.


Enhanced Softness and Comfort

Ecovero™ branded viscose fibers are renowned for their exceptional softness and comfort, qualities that are highly sought after in the textile industry. Winnitex's adoption of Ecovero™ branded viscose fibers ensures that our fabrics feel luxurious against the skin while providing excellent breathability and moisture management.

Vibrant Color Retention

One of the challenges faced by textile manufacturers is maintaining the vibrancy and intensity of colors in their fabrics. Ecovero™ branded viscose fibers offer superior color retention, allowing Winnitex to create long-lasting, eye-catching designs that withstand the test of time.

Versatility and Adaptability

Ecovero™ branded viscose fibers are highly adaptable and can be blended with a range of other fibers to create a variety of fabric types. With this versatility, Winnitex can customize fabrics to meet customer requirements, further enabling greater innovation and higher quality.

Source: Winnitex

Winnitex's adoption of Lenzing™' Ecovero™ branded viscose fibers is a prime example of how textile manufacturers are embracing material innovations to meet the growing demand for responsible products. By integrating Ecovero™ branded viscose fibers into our fabric development process, Winnitex has enhanced the quality, comfort, and durability of our textiles while reducing the environmental impact.

Learn more about Lenzing™ Ecovero™ branded viscose at

LENZING™ and ECOVERO™ are trademarks of Lenzing AG.

Winnitex's Editorial Team

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